The AS Colour Women's Premium Crew: A 350gsm 100% Cotton French Terry Crewneck Built for Premium Corporate Casual, Team Wear, and Branded Uniform Programs

At a Glance

The AS Colour Women’s Premium Crew (4121) is a 350gsm 100% cotton French terry crewneck sweatshirt designed for businesses, sporting clubs, and organisations that need a premium-weight women’s sweatshirt with a relaxed, fashion-forward silhouette — one that carries embroidery and print decoration cleanly, holds its shape through repeated washing, and presents consistently across a full team rollout.

It suits corporate casual uniform programs, staff onboarding kits, team and club merchandise, creative industry and hospitality programs, and any organisation that needs a women’s sweatshirt that delivers a genuinely premium feel — heavier, softer, and more substantial than standard CVC fleece alternatives — without the pilling, shrinkage, and fit distortion that affects lower-quality options.

With 350gsm 100% cotton French terry, dropped shoulders, inset sleeves, 2x2 ribbing at the neck, cuffs and hem, cover stitching on seams, and preshrunk construction, it solves the challenge of finding a women’s sweatshirt that feels genuinely premium on the body, presents cleanly as a branded uniform item, and maintains its appearance and dimensions through a full season of regular wear and washing.

Further Information

The Women’s Premium Crew occupies a different position in the AS Colour range from the unisex Supply Crew — and understanding that difference is important for organisations choosing between the two for a women’s or mixed-gender uniform program.

The Supply Crew is a 290gsm CVC fleece (80% cotton / 20% polyester) with a regular unisex fit and raglan sleeves — a versatile, mid-weight option that works across a wide range of programs and environments.

The Women’s Premium Crew is a 350gsm 100% cotton French terry with a relaxed women’s fit, dropped shoulders, and inset sleeves — a heavier, softer, more fashion-forward option that suits programs where the premium feel and contemporary silhouette of the garment are as important as its functional performance.

French terry is a knit fabric construction where the face is smooth and the reverse has looped pile — the same construction used in premium athleisure and fashion sweatshirts. At 350gsm in 100% cotton, it is substantially heavier and softer than standard CVC fleece, with a natural drape and hand feel that reads as premium rather than promotional.

The dropped shoulder construction — where the shoulder seam sits below the natural shoulder point — is a contemporary silhouette detail that gives the Women’s Premium Crew its relaxed, fashion-forward appearance. It is the construction detail that distinguishes a premium sweatshirt from a standard uniform fleece, and it is why this garment works in creative, hospitality, and lifestyle brand programs where a standard uniform silhouette would look out of place.

The 2x2 ribbing at the neck, cuffs, and hem provides a structured finish that maintains the garment’s shape through wear and washing — the hem ribbing in particular prevents the body from riding up or losing its length through repeated laundering, a common failure point in lower-quality sweatshirts.

The cover stitching on seams provides a clean, flat seam finish on the inside of the garment that prevents seam chafing and maintains the seam’s integrity through repeated washing — a construction detail that is standard in premium garments and absent in most promotional fleece alternatives.

The preshrunk construction maintains the garment’s body length and sleeve measurements after washing, ensuring the size ordered is the size worn throughout the garment’s working life.

Feature to Outcome: What This Sweatshirt Delivers for Your Team

  • 350gsm 100% Cotton French Terry → Heavyweight pure cotton knit with smooth face and looped reverse pile → Substantially heavier, softer, and more premium in feel than standard 290gsm CVC fleece alternatives — the fabric weight and construction that distinguishes a premium sweatshirt from a promotional uniform fleece
  • Relaxed Women’s Fit → Cut specifically for women with a relaxed, contemporary silhouette → Flattering and comfortable across a range of body types without the boxy, unisex fit that makes standard sweatshirts look shapeless on women
  • Dropped Shoulders → Shoulder seam positioned below the natural shoulder point → Contemporary, fashion-forward silhouette that reads as premium rather than promotional — the construction detail that makes this garment appropriate for creative, hospitality, and lifestyle brand programs
  • Inset Sleeves → Sleeve set into the armhole at the natural shoulder → Clean, structured sleeve attachment that provides a defined shoulder line and a more tailored appearance than raglan sleeve construction
  • 2x2 Ribbing at Neck, Cuffs, and Hem → Structured ribbed finish at all three garment edges → Maintains the garment’s shape at the neck, sleeve ends, and body hem through repeated wear and washing — prevents flaring, riding up, and loss of structure at the edges
  • Cover Stitching on Seams → Flat, clean seam finish on the inside of the garment → Prevents seam chafing against the skin and maintains seam integrity through repeated washing — a premium construction detail absent in most promotional fleece alternatives
  • Preshrunk to Minimise Shrinkage → Fabric pre-treated to stabilise dimensions before garment construction → Body length and sleeve measurements remain consistent after washing — the size ordered is the size worn throughout the garment’s life

Product Facts for Uniform and Merchandise Buyers

  • Product Name: AS Colour Women’s Premium Crew
  • SKU: 4121
  • Brand: AS Colour
  • Fabric Weight: 350gsm
  • Fabric Composition: 100% Cotton French Terry
  • Fit: Relaxed
  • Construction: Crewneck, inset sleeves, dropped shoulders, 2x2 ribbing at neck/cuffs/hem, cover stitching on seams, preshrunk
  • Price: From $42.21 per unit (volume pricing available — get an instant online quote)

Women’s Premium Crew vs Supply Crew: Choosing the Right Sweatshirt for Your Program

Factor Women’s Premium Crew (4121) Supply Crew (5100)
Fabric 350gsm 100% Cotton French Terry 290gsm 80% Cotton / 20% Polyester CVC Fleece
Fabric Feel Heavier, softer, more premium — pure cotton Mid-weight, soft — cotton-faced CVC
Fit Relaxed women’s fit Regular unisex fit
Shoulders Dropped shoulders — contemporary, fashion-forward Raglan sleeves — clean, relaxed
Sleeves Inset sleeves Raglan sleeves
Ribbing 2x2 ribbing at neck, cuffs, and hem Ribbing at cuffs and neckline
Seam Finish Cover stitching on seams Standard seam construction
Silhouette Fashion-forward, premium — creative/lifestyle programs Clean, professional — corporate/team programs
Best For Women’s-specific programs, creative/hospitality, premium merchandise Mixed-gender teams, corporate casual, broad uniform programs

B2B Friction-Free Buying Guide

Women’s-specific vs unisex sizing for uniform programs: The Women’s Premium Crew is cut specifically for women with a relaxed women’s fit — not a unisex garment sized down. For organisations running women’s-specific uniform programs or wanting to offer a women’s option alongside a unisex sweatshirt, the 4121 provides a fit and silhouette that is genuinely designed for women rather than adapted from a unisex pattern.

French terry for premium and lifestyle programs: The 350gsm 100% cotton French terry construction positions the Women’s Premium Crew at the premium end of the AS Colour sweatshirt range. It is the appropriate choice for programs where the feel and silhouette of the garment are as important as its functional performance — creative agencies, design studios, hospitality businesses, boutique retailers, and lifestyle brands where a standard uniform fleece would look out of place.

Embroidery and decoration: The smooth cotton face of the French terry provides a clean, stable surface for embroidery decoration. The inset sleeve construction provides a defined shoulder line that works well for sleeve embroidery placement. Contact Uniforms.com.au to discuss embroidery options, artwork requirements, and lead times for your order.

Bulk and repeat ordering: Volume pricing is available for bulk orders. Use the instant online quote tool at Uniforms.com.au to get a no-obligation price based on your quantities and colour selections.

Technical Data Table

Specification Detail
Brand AS Colour
SKU 4121
Fabric Weight 350gsm
Fabric Composition 100% Cotton French Terry
Fit Relaxed
Shoulders Dropped shoulders
Sleeves Inset sleeves
Ribbing 2x2 at neck, cuffs, and hem
Seam Finish Cover stitching
Preshrunk Yes — minimises post-wash shrinkage
Unit Price From $42.21 (volume pricing available)

Common Programs This Sweatshirt Supports

Women’s corporate casual and professional uniform programs. Organisations running women’s-specific uniform programs need a sweatshirt that is cut for women, not adapted from a unisex pattern. The Women’s Premium Crew’s relaxed women’s fit, dropped shoulders, and premium French terry construction provide a garment that is genuinely designed for women and presents as a considered uniform choice rather than a generic promotional fleece.

Creative industry, hospitality, and lifestyle brand programs. Creative agencies, design studios, boutique hospitality businesses, and lifestyle brands building staff uniform programs need a sweatshirt that reflects the brand’s aesthetic. The Women’s Premium Crew’s dropped shoulder silhouette, 100% cotton French terry, and premium weight position it at the fashion-forward end of the uniform sweatshirt category — appropriate for environments where a standard uniform fleece would look out of place.

Premium merchandise and staff onboarding kits. Businesses building premium staff onboarding kits or merchandise programs need items that communicate the organisation’s investment in its people. The Women’s Premium Crew’s 350gsm French terry construction and contemporary silhouette provide a garment with genuine perceived value — one that recipients will wear regularly rather than set aside.

Sporting club and association women’s merchandise. Sporting clubs building women’s merchandise programs need a sweatshirt that is cut for women and holds up through the repeated washing that active club members require. The Women’s Premium Crew’s preshrunk construction and 2x2 ribbing at the neck, cuffs, and hem maintain the garment’s shape and dimensions through regular washing across a full season.

Explore the Full Apparel Range

Looking for a complete women’s or mixed-gender uniform program?

Browse the full apparel range to find women’s and unisex sweatshirts, polos, tees, and outerwear suited to your team’s colour program and uniform requirements.

B2B Intelligence FAQ

What is French terry and how does it differ from standard fleece? French terry is a knit fabric construction where the face is smooth and the reverse has looped pile — the same construction used in premium athleisure and fashion sweatshirts. Unlike standard fleece, which has a brushed or napped reverse, French terry has a looped reverse that is lighter and less bulky while maintaining the fabric’s warmth and softness. At 350gsm in 100% cotton, the Women’s Premium Crew’s French terry is substantially heavier and softer than standard CVC fleece alternatives.

What are dropped shoulders and why do they matter? Dropped shoulders refer to a construction where the shoulder seam is positioned below the natural shoulder point, creating a relaxed, oversized silhouette through the upper body. It is a contemporary fashion detail that distinguishes a premium sweatshirt from a standard uniform fleece, and it is why the Women’s Premium Crew suits creative, hospitality, and lifestyle brand programs where a standard uniform silhouette would look out of place.

What is cover stitching and why does it matter? Cover stitching is a seam finishing technique that produces a flat, clean seam on the inside of the garment using multiple rows of stitching. It prevents seam chafing against the skin, maintains the seam’s integrity through repeated washing, and is a standard construction detail in premium garments that is absent in most promotional fleece alternatives.

How does the Women’s Premium Crew fit compared to the Supply Crew? The Women’s Premium Crew is cut specifically for women with a relaxed women’s fit and dropped shoulders — it is not a unisex garment sized down. The Supply Crew is a regular unisex fit with raglan sleeves. For women’s-specific programs, the 4121 provides a fit and silhouette that is genuinely designed for women. For mixed-gender programs where a single style is required, the Supply Crew’s unisex fit covers both.

Can I order in bulk with volume pricing? Yes. Volume pricing is available for bulk orders. Use the instant online quote tool at Uniforms.com.au to get a no-obligation price based on your quantities and colour selections.

Does Uniforms.com.au offer 30-Day Business Accounts? Yes. Qualifying businesses can apply for a 30-Day Business Account, allowing you to order now and pay on terms suited to your procurement cycle.

Business Ordering Support

Uniforms.com.au has been supplying Australian businesses with premium apparel and uniforms since 1999.

We supply complete women’s and mixed-gender uniform programs including sweatshirts, polos, tees, and outerwear, so your team presents consistently from the first day of the program to the last.

Bulk and repeat orders are straightforward. Use our instant online quote tool to get a no-obligation price based on your quantities, colours, and sizes — no phone calls, no waiting.

For businesses managing ongoing uniform programs, 30-Day Business Accounts are available to qualifying organisations, giving you the flexibility to order on terms that suit your procurement cycle.

Ready to outfit your team? Get an instant quote online or contact us to discuss your requirements.

Samples Ordering Process

At Uniforms.com.au, we understand the importance of seeing and feeling a product before committing to a larger order.

While we’d love to send out free samples to everyone, here’s why we can’t: All garments are dispatched as brand new, and we follow strict quality and hygiene protocols.

To view our Samples Ordering Process, please click HERE

Why Businesses Across Australia Choose Uniforms.com.au

Uniforms.com.au is an Australian family-run business established in 1999, supplying high-quality uniforms to organisations across the country.

We operate our own onsite embroidery and garment printing facility, using commercial-grade machinery we have invested in over many years.

Unlike suppliers who outsource production, we maintain direct control over branding, quality, and order accuracy from start to finish

This allows us to deliver consistent results across bulk orders, reduce delays caused by third-party handling, and ensure your uniforms meet a reliable commercial standard every time.

For businesses needing fast pricing and internal approvals, we offer no-obligation instant online quotes, allowing you to generate pricing immediately without waiting for manual responses. This reduces back-and-forth, speeds up decision-making, and helps get your uniforms into production sooner once approved

We support Australian organisations with scalable uniform solutions, volume-based pricing, and 30-day business accounts for eligible customers.

Whether you are outfitting a small team or rolling out uniforms across multiple locations, our systems are designed to support consistency, efficiency, and long-term supply.

About Us

In-House Branding Experts

With over 30 years experience in the uniform & merchandise industry, we know from "experience" what form of branding works best with what type of products.

Trust the company trusted by over 23,000 Australians to take your brand to the next level and elevate you above your competitors.

View more

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Uniform Ordering Portal

Are you a larger organisation with multiple locations and large volume uniform orders for your staff?

We have developed the Australia's leading software for streamlining your orders with a unique portal as well as staff allocations.

Our purpose built "Uniform Management System" can handle companies with locations Australia wide as well as overseas as well as large volume staff numbers. Click here to find out more.

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The Power of Branding

Promotional Products are a powerful and cost-effective marketing tool that helps businesses increase brand awareness, build customer loyalty, and create lasting impressions.

Promotional Products serve as constant reminders of a brand, reinforcing recognition and trust. Additionally, promotional merchandise encourages customer engagement, enhances brand perception, and can even generate word-of-mouth referrals.

With a low cost per impression and high retention rate, promotional products provide a strong return on investment for businesses looking to stand out in a competitive market.

Click here to learn more.

Fast Online Quotes Without the Waiting

Businesses can create a no-obligation instant online quote directly through our website, making it easier to price options without waiting for a manual response.

This helps reduce admin delays, supports faster internal approvals, and gives decision-makers a quicker path from product selection to budget review.

For organisations managing multiple stakeholders, locations, or team sizes, the ability to generate pricing instantly can simplify planning and speed up the ordering process.

Once your quote is approved, the path into production is more direct, helping reduce unnecessary delays before branding and fulfilment begin.

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In-House Branding With Greater Control

Uniforms.com.au manages embroidery and garment printing onsite using our own commercial equipment.

Because production is not handed off to outside suppliers, we maintain stronger control over branding accuracy, quality consistency, and turnaround coordination.

This is especially important for organisations ordering at scale, where consistency across staff uniforms, locations, and repeat orders matters.

Our in-house production capability helps reduce third-party handling risks and supports a more reliable workflow from order approval through to completion.

Built for Team Ordering

Uniforms.com.au supports businesses, medical practices, trades, schools, hospitality groups, and other Australian organisations needing uniforms at scale.

We help simplify bulk ordering by supporting repeat purchasing, branded team rollouts, and more consistent supply across growing teams

Eligible Australian organisations can apply for 30-Day Business Accounts, giving approved buyers more flexibility when managing internal purchasing processes.

We also offer volume-based pricing, helping organisations scale their teams while improving cost efficiency across larger orders.

Generate a no-obligation instant online quote, explore branding options, and plan your order without waiting for manual pricing.

With in-house embroidery, volume-based pricing, and 30-Day Business Accounts for eligible organisations, Uniforms.com.au is built to support efficient business ordering.

FAQs

Please read our FAQs page to find out more.

How long has Uniforms.com.au been in business?

We started last century! 1999 to be exact. We are still the same family owned and operated and have made life long friends that were once new customers.

Do you outsource your embroidery & printing?

We are one of the very few uniform businesses in this country that have actually invested in to our own embroidery and print machines.

By keeping your branding in house, we are able to produce high quality merchandise with quicker time lines.

Are you Australian based?

100% owned and operated right here in Australia. We service the entire country as well as New Zealand and overseas customers from our factory in Australia.

What if I can't find what I am looking for on your site?

Our online store displays all our biggest selling and most popular products. Chances are that if you have a unique request not displayed on the site, we possibly still have it!

We continually add products daily to the site to keep it up to date but by all means, start a live chat with us if you can not find what you are looking for. We are here to help.

What artwork file format do you need?

For Embroidery, we can operate with any file.

For Printing, we prefer vector files such as EPS or PDF.

Vector artwork ensures clean, sharp branding and accurate reproduction across embroidery and printing.

What is stitch count and how does it affect price?


Stitch count refers to the number of stitches used in an embroidered logo.

Higher stitch counts mean more detail and higher production time, which increases cost. Simple logos are more cost-effective, while detailed designs cost more.

What is the difference between embroidery and screen printing?

Embroidery is a premium, highly durable option ideal for polos, shirts, and jackets.

Screen printing is best for large, colourful designs and high-volume orders, offering excellent visual impact at a lower cost per unit.

How do I determine the right size for my staff?


We recommend using half-chest measurements, which are the most accurate way to size uniforms consistently across brands and styles.

This method reduces sizing errors and ensures a better fit than relying on generic S-XL sizing alone.

Can we mix and match uniform styles but still look cohesive?


Yes — mixing styles works well when there is consistency in colour, branding, and fit.

Using the same logo placement, colour palette, and garment category ensures a unified, professional appearance while giving staff flexibility.

How often should uniforms be replaced?


Uniforms should be reviewed every 12–18 months.

Replacement timing depends on job role, wash frequency, and brand standards. Regular reviews help maintain a consistent, professional image and ensure staff comfort and safety.

What is the best fabric for daily wear and workplace durability?


The best fabrics for everyday workwear are breathable, durable fabric blends, such as cotton-polyester combinations.

These blends offer comfort, strength, colour retention, and reduced shrinkage, making them ideal for long shifts, frequent washing, and physically demanding workplaces.

How many uniforms should each staff member have?


We recommend 3–5 uniform sets per staff member.

This allows for daily wear, washing cycles, and unexpected spills or damage while maintaining a professional appearance at all times. Having multiple sets also extends the lifespan of each garment and reduces last-minute uniform stress for your team.

Do you offer bulk discounts?


Yes — bulk discounts are available.

Larger orders reduce unit costs, making bulk purchasing the most economical option for growing teams.

How long does it take for my order to be delivered?

Typical timelines are:


  • 3–5 working days for standard printing

  • 10–15 working days for custom embroidery or larger orders

Delivery times may vary based on stock availability and order complexity.

We are a large business, are you able to assist with our unique needs?

Absolutely! We have serviced some of Australia's most well known brands throughout this great country. Reach out to us and let us show you how we can streamline your uniform ordering process.

How should I care for printed or embroidered garments?

To maximise garment life:


  • Wash inside out

  • Use cold or cool water

  • Avoid tumble drying

  • Do not iron directly over prints

Proper care preserves colour, shape, and branding.

Are there eco-friendly or sustainable promotional products?


Yes — we offer a wide range of eco-friendly and sustainable promotional products, including recycled, reusable, and biodegradable options.

What are the most effective promotional products?


Popular and effective promotional items include pens, mugs, bags, and drink tumblers.

These products offer high visibility, daily use, and strong brand recall.

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